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Are marketing ethics for copy so disappointingly dead, it’s sinful?
I was pumped to get my hands on the popular book The Copywriters Handbook. As a marketer who’s now creating content, improving in this area …
6 Easy Steps to Improve Lead Form Conversion Rates by 33%
Let’s start with some context. Picture a prospective customer who wants more information from us. Our goal is to make it as easy as possible …
Is your depressing lead form devastating your conversions every single time?
If you’re driving quality traffic to high-intent pages, your lead form may be the problem. Picture Deebo from the movie Friday uppercutting your prospect, preventing …
I’ve Seen Many SEO Campaigns Fail Without This
Here’s why most teams never see SEO results: Misaligned Strategy: Their SEO strategy isn’t aligned with business goals. Technical Issues: The web team doesn’t fix …
How to Avoid Unrealistic Marketing Lead Goals
A good friend in our industry recently let me interview them. Like many companies, their marketing and sales departments are completely separate, each with different …
Our Client’s Google Ads Account Was Held Hostage by Their Old Agency: What You Need to Know
When you hire a marketing agency to manage your advertising campaigns, you trust them to act in your best interest. Unfortunately, not all agencies operate …
How to Select the Best Lead Generation Channels Based on Your Goals
When launching a new channel or campaign, you need to consider two key attributes: Speed to Maturity Lead to Conversion Performance (and overall ROI impact) …
I Hit Marketing Reporting Challenges with the Stunner
Marketing 3:16says I just whipped your ads! I’ve brought a buddy to help demonstrate how you can grapple with marketing challenges through better reporting. Forgive …
May the Force Be With Your Marketing: 15 Questions to Ask Your Next Agency
Are you seeking a new Jedi Council marketing agency? The below should help guide your questions better than Obie-Wan. Don’t let your next agency get …
