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Bryan on Blockbusters & Brands

Marketing lessons from movies & TV

Every blockbuster has two stories: the one you saw, and the one the studio wants you to forget. I unpack the drama, the receipts, and the lessons marketers can’t afford to ignore.


Episodes

Bryan Kofsky Avengers Endgame Female Heroes

Who’s the hero here—you or your remarkable customer?

In Avengers: Endgame, remember when all the female heroes suddenly assembled for that quick battle pose? It should’ve been epic. I wanted it to be epic. Girls watching deserved it to be epic! But even the best storytellers fall into this trap. The scene felt like Marvel was winking at …
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Why Netflix Lost—and You Might Too: The Dangerous Illusion of Ownership

“Mr. Stark, I don’t own my content.” …is what Spider-Man might’ve said if he were a marketer—fading into algorithmic dust, not the MCU. This might not be Far From Home (see what I did there?). But it is a reality check for creators, marketers, and business leaders alike. Netflix thought …
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Bryan Kofsky as Superman ready to discuss the Justice League Marketing Failures.

How This Justice League Enemy Actually Terrorizes Your Marketing Results

What happens when a $300 million blockbuster clashes with the most dangerous marketing villain? Not even the Justice League can save your campaigns now! The Grand Plan: Zack Snyder’s Vision for DC With the strategy and foresight of a seasoned marketer, Zack Snyder mapped out the DC Extended Universe (DCEU) …
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Bryan Kofsky with Game of Thrones Dragon

Game of Thrones S8 = Your Marketing Problem?

Game of Thrones Fell Apart (The Real Reason)—And Why Your Marketing Does Too We all know it—Season 8 sucked. And so does your marketing. HBO knew Game of Thrones was going to be a hit. But even the original pilot (in marketing, we call this a test) was a disaster …
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About the series

From the Snyder Cut’s studio pressure, to Game of Thrones’ rushed finale, to Netflix’s $200M mistake with Disney—these aren’t just headlines, they’re the mythos behind how stories succeed or collapse.

I surface the receipts and connect them back to a marketing lesson. Episodes feel like fan discussions, but show you how the same forces play out in your world.

These aren’t lectures. I’m not your dad. Still my Serious Marketing Takes That Don’t Take Themselves Too Seriously—built to be as entertaining as they are actionable.

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