In Avengers: Endgame, remember when all the female heroes suddenly assembled for that quick battle pose? It should’ve been epic. I wanted it to be epic. Girls watching deserved it
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“Mr. Stark, I don’t own my content.” …is what Spider-Man might’ve said if he were a marketer—fading into algorithmic dust, not the MCU. This might not be Far From Home
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What happens when a $300 million blockbuster clashes with the most dangerous marketing villain? Not even the Justice League can save your campaigns now! The Grand Plan: Zack Snyder’s Vision
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Game of Thrones Fell Apart (The Real Reason)—And Why Your Marketing Does Too We all know it—Season 8 sucked. And so does your marketing. HBO knew Game of Thrones was
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Before we get going, want to see how we handle marketing rivals the Philly way? Watch me take down a Rangers dummy on rollerblades in my old high school jersey
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Check out my video above! I had fun illustrating the importance of good user experience, but—brace yourself—the opening clip was deemed too real for LinkedIn. The bottom line: when your
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I was pumped to get my hands on the popular book The Copywriters Handbook. As a marketer who’s now creating content, improving in this area is a priority. One of
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Let’s start with some context. Picture a prospective customer who wants more information from us. Our goal is to make it as easy as possible for them to complete the
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If you’re driving quality traffic to high-intent pages, your lead form may be the problem. Picture Deebo from the movie Friday uppercutting your prospect, preventing them from advancing. Then, Chris
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