May the Force Be With Your Marketing: 15 Questions to Ask Your Next Agency

Are you seeking a new Jedi Council marketing agency? The below should help guide your questions better than Obie-Wan. Don’t let your next agency get you blasted out of the air like Red Six!

  1. What experience do you have in our industry?
    • Understanding if the agency has a successful track record in your specific field can be as crucial as knowing the terrain of Tatooine.
  2. How do you define, measure, and report success for client campaigns?
    • Can you share examples of past results and the ROI those campaigns achieved? This information is as vital as a detailed star map in navigating your campaign’s success.
  3. What is your approach to understanding and aligning with client goals?
    • Like aligning with the Rebel Alliance, ensure their strategies match your mission objectives.
  4. Who will be working on our account, and what are their qualifications?
    • Knowing who your pilots are, their training, and experience will help you trust them with your ship.
  5. How do you handle communication and reporting with clients?
    • Regular updates from the cockpit are essential to know if you’re on course.
  6. What tools and technologies do you use for campaign management and reporting?
    • The tech behind the operations can be as advanced as the systems aboard the Millennium Falcon.
  7. How flexible are you with adapting strategies based on campaign performance or market changes?
    • The ability to maneuver swiftly through an asteroid field is a valuable trait.
  8. What is your pricing structure? Are there any additional fees that we should be aware of?
    • Transparent dealings are vital, much like clear visibility through a starfighter’s canopy.
  9. Can you explain a challenging project you worked on and how you handled it?
    • This answer can reveal a lot about their problem-solving skills and ingenuity in battle-like scenarios.
  10. What differentiates you from other marketing agencies?
    • Discover what unique value or innovative approaches the agency might offer, akin to what sets a Jedi apart from a Sith.
  11. How do you stay updated with current marketing trends and technologies?
    • Ensuring they are as current as the Galactic Senate on affairs affecting the galaxy is key.
  12. What are the terms for terminating a contract early?
    • Sometimes, retreat is necessary to save the fleet.
  13. Who has ownership of our marketing accounts?
    • Confirm that you retain control over your data and resources, crucial for your independence in marketing efforts.
    • Confirm their acknowledgement and understanding of Google’s 3rd Party Advertising Policy.
  14. How do you manage conflicts of interest when handling multiple clients in the same industry?
    • Ensuring your strategy remains confidential and uniquely tailored is as important as the security of the Death Star plans.
  15. Can we contact some of your current or past clients for references?
    • Real testimonies can provide insights that are as valuable as scouting reports.

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