Gallery Archives - Bryan Kofsky

May the Force Be With Your Marketing: 15 Questions to Ask Your Next Agency

Are you seeking a new ~~Jedi Council~~ marketing agency? The below should help guide your questions better than Obie-Wan. Don’t let your next agency get you blasted out of the air like Red Six!

What experience do you have in our industry?
- Understanding if the agency has a successful track record in your specific field can be as crucial as knowing the terrain of Tatooine.
How do you define, measure, and report success for client campaigns?
- Can you share examples of past results and the ROI those campaigns achieved? This information is as vital as a detailed star map in navigating your campaign’s success.
What is your approach to understanding and aligning with client goals?
- Like aligning with the Rebel Alliance, ensure their strategies match your mission objectives.
Who will be working on our account, and what are their qualifications?
- Knowing who your pilots are, their training, and experience will help you trust them with your ship.
How do you handle communication and reporting with clients?
- Regular updates from the cockpit are essential to know if you’re on course.
What tools and technologies do you use for campaign management and reporting?
- The tech behind the operations can be as advanced as the systems aboard the Millennium Falcon.
How flexible are you with adapting strategies based on campaign performance or market changes?
- The ability to maneuver swiftly through an asteroid field is a valuable trait.
What is your pricing structure? Are there any additional fees that we should be aware of?
- Transparent dealings are vital, much like clear visibility through a starfighter’s canopy.
Can you explain a challenging project you worked on and how you handled it?
- This answer can reveal a lot about their problem-solving skills and ingenuity in battle-like scenarios.
What differentiates you from other marketing agencies?
- Discover what unique value or innovative approaches the agency might offer, akin to what sets a Jedi apart from a Sith.
How do you stay updated with current marketing trends and technologies?
- Ensuring they are as current as the Galactic Senate on affairs affecting the galaxy is key.
What are the terms for terminating a contract early?
- Sometimes, retreat is necessary to save the fleet.
Who has ownership of our marketing accounts?
- Confirm that you retain control over your data and resources, crucial for your independence in marketing efforts.
- Confirm their acknowledgement and understanding of Google’s 3rd Party Advertising Policy.
How do you manage conflicts of interest when handling multiple clients in the same industry?
- Ensuring your strategy remains confidential and uniquely tailored is as important as the security of the Death Star plans.
Can we contact some of your current or past clients for references?
- Real testimonies can provide insights that are as valuable as scouting reports.

Want More Marketing Fun and Tips?

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Cost Per Lead Promises Are Actually Costly Unless You Know These Reliable Insights

We’re frequently asked for CPL estimates from prospective clients in the education sector.

And the answer might not be what you’re hoping for.

The truth is: it depends.

Why can’t we just send over aggregated performance data by program from our current clients and call it a day?

Because that wouldn’t actually help you.

It takes more legwork to even begin estimating your CPL.

Unfortunately, either agencies don’t want to do this legwork upfront, they overlook these critical aspects entirely, or worse.

Before Evaluating Cost Per Lead, Ask These Questions

Here’s what you really need to know:

How Competitive Is Your Market?
- Competition levels vary significantly across campaigns. A deep understanding of your market landscape is crucial.
What Makes Your Offering Unique?
- The more unique and compelling your offering, the more it can potentially lower your CPL by attracting targeted leads.
How Strong Is Your Brand Recognition and Reputation?
- A strong brand establishes trust and recognition. This will help influence a lower CPL through higher conversion rates.
How Does Your Top-Level Strategy Impact Your Campaigns?
- Your overall marketing approach at the campaign level must be tailored to fit your specific organizational goals and context. What works for another may not work for you.
How Are You Integrating Supporting Marketing Efforts?
- Integrating omnichannel marketing (digital, social media, events) can support your main campaign and improve CPL efficiency.
How Does Compliance Impact Your Communication?
- In what ways do your compliance standards shape your marketing strategies, and how do they differ from your competitors? This can greatly impact your CPL.
Can You Convert Traffic into Leads Efficiently?
- Are you optimizing your conversion process to ensure that your traffic turns into leads as effectively as possible?

💥 Here’s the kicker:

Is CPL actually your primary goal?

While we adapt to meet our clients’ needs…

We like focusing on your Cost-per-start ROI 😊

Got questions or need more details?

Send me a DM or drop a comment below!

There’s a Major SEO Update in the Education Sector

There’s a Major SEO update in the education sector

Prospective students are using an AI, trending to take over Google for education-related searches.

Does your SEO team have a strategy in place?

According to the 2024 Search Engine Referrer Report, Google still represents 63% of all website traffic referrals.

But, people in search of continuing their education are beginning to use an emerging Large Language Model AI search engine that is pacing to dominate even Google for education-related search queries…

…you know what. This blog isn’t going to do it justice.

Watch the above video and let me know what you think!

Bryan

Ignoring Brutal Facts Can Put You Out of Business

I’m reading from Good to Great by Jim Collins and came across “Confronting Brutal Facts.”

Years ago, our team discovered an innovative technology solution. It promised to transform our clients’ ability to engage prospective customers.

Specifically, this solution enabled sending personalized by name, physical mail—automated handwritten cards in our case—to anonymous website visitors. These visitors would not need to fill out a form or identify themselves in any way.

We immediately dove into the technical viability and it turned out, we could indeed do it. It was like magic.

We even had a client with money in hand, ready to be the first customer!

It was a slam dunk.

We had a sale before we even productized the service and it showed plenty of promise, complementing our current products and services.

Thankfully, our team benefits from a CEO with a vigilant eye, always erring on the side of caution. He is meticulous when reading the fine print in all contracts to safeguard us and our clients’ interests.

Our CEO pointed out a single sentence buried within their terms of service (12 pages in a Word Doc). He asked, “Why would the provider have indemnification (essentially not held legally liable) for using their data in the way they suggested we use it?”

This was the thread—a needle in a haystack—that unraveled the entire opportunity.

After some back-and-forth questioning, the idea became more concerning.

Our initial rose-colored glasses began fracturing as we further considered the privacy implications, originally comparing it to the common practice of remarketing.

We researched further and found that another company was in the middle of a lawsuit for offering similar services.

Our teammates started out pumped for such a cutting-edge offering. A technology that our customers wanted and could improve their lead engagement. We immediately realized it was now a no-go.

Confronting the Brutal Facts:

It’s hard confronting brutal facts.

When they go against something you see as a benefit. Something that appears good for the client and good for your company.

It’s even harder to look for those brutal facts when they aren’t immediately obvious.

It takes great courage, experience, forward-thinking, you name it, to even question something that looks like a huge win.

We passed up on a lot of short-term money that day. But, the ability to look for and confront brutal facts is a recipe for long-term success and longevity in business, including partnerships.

This is something that sticks with me, both in business and in my personal life.

Read contracts and ask “Why?” Don’t be afraid of what you might find. Even if it goes against your immediate goals. It just may save you in the long run.

Have you ever narrowly avoided disaster by pulling at threads of what seemed to be a great idea?

What’s Your Content Strategy? Unlock the Power: As Seen on Chat with Charlie

It was great to be on the Chat with Charlie podcast! And talk about—podcasts.

Charlie’s an incredible, charming, and engaging host. I can’t wait to return!

Check out the episode for yourself.

We go into:

Strategy for developing a podcast (and content in general)
What drew me into some of my favorites and how you can draw people into your content channels too.
Why your content should embrace your authentic hobbies and interests (like skateboarding and wings challenges), especially in the face of AI
The technology adoption cycle: Crossing The Chasm
The value of guest chemistry and diverse voices to enrich learning, including from other industries.
The potential for podcasts to serve multiple purposes beyond audience growth, including internal team building and recruitment.
Thoughts for not wanting to niche down too much, to remain relatable to a wider audience.
What it takes for long-term success as a content creator.
Culture and Jerry Maguire
“Getting a seat at the table”
And more!

Bonus: Find out which podcasts made it into our Top 5!

And don’t forget to subscribe to Chat with Charlie on YouTube and watch our episode: Content Strategy on Chat with Charlie

Hey, and before you leave go ahead and give my blog a subscribe too!😁

I’ve also expanded the discussion on LinkedIn:

How are you combating with AI? 👊

Generative AI is a powerful tool, but it’s scary.

You might be wondering: “Is it here to take your job?”

“How will you…

🫵 How do you decide when to embrace new technology?

The gap (or “chasm”) between the early adopters,
who are enthusiastic about new technology,
and the early majority, who are more cautious
and value reassurance from previous adopters.
Crossing this chasm is crucial for a product’s
long-term success and market adoption.

Aviation Institute of Maintenance: We're not clients, we're partners. — Charlie Parker and Bryan Kofsky on value of partnership with Aviation Institute of Maintenance.

Ultimate Online Reputation Management Is Actually Like Jay-Z Vs. Nas

I received my first negative comment on YouTube and this is where my brain went.

It’s not every day that the world of hip-hop clashes with digital marketing strategies. Picture this: it’s the early 2000s, and the hip-hop community is electrified by the intense rap battle brewing between Jay-Z and Nas. Jay-Z releases The Takeover filled with sharp words and public scrutiny, mirroring a critical aspect of today’s digital world – online reputation management.

This scenario begs the question: how might Nas’s response to Jay-Z have changed if he had followed a marketer’s playbook? Oh, what might have been.

Good thing you don’t have to initiate the rap battle of the ages to follow along with my strategy for managing your online presence and reputation:

Comprehensive Strategy for Online Reputation Management

1. Proactive Measures

Strengthen Digital Brand Presence:
- Regularly update and optimize your website and social media profiles.
- Publish engaging, relevant content that aligns with your brand values.
Own the Google SERPs:
- Implement SEO strategies for higher visibility.
- Monitor and manage the narrative around your brand online.
Promote Reviews:
- Prompt satisfied customers to leave reviews on various platforms.
- Highlight positive testimonials across digital channels.
Solicit Simple Feedback:
- Regularly ask for quick ratings (1 to 5) post-purchase or service.

2. Reactive Measures

Establish a Monitoring System:
- Set up alerts for mentions across platforms.
- Regularly check review sites and social media.
Develop a Response Plan:
- Create guidelines for addressing negative feedback.
- Assign team members to manage responses.
Prioritize Transparency and Accountability:
- Acknowledge errors and be transparent about rectification steps.
Focus on Timeliness:
- Respond promptly to show customers their feedback is valued.
Train Your Team:
- Educate staff on handling reviews and the importance of customer feedback.

Tactics for Effective Online Reputation Management

1. Proactive Tactics

Segmentation Based on Initial Feedback:
- Encourage customers with positive ratings to leave detailed reviews.
- Direct customers with lower ratings to customer service.
Leveraging Positive Feedback:
- Use high ratings as marketing tools on your platforms.
- Create customer stories or case studies from positive experiences.

2. Reactive Tactics

Personalized Responses:
- Address specific concerns raised in negative feedback empathetically.
Problem-Solving Approach:
- Offer solutions and, if possible, move the conversation to a private channel for resolution.
Follow-Up on Resolutions:
- Ask customers to update their reviews after resolving their issues.
Learning and Improvement:
- Analyze feedback for patterns and areas for improvement.
- Make changes based on constructive criticism.
Engage with All Feedback:
- Respond to both positive and negative reviews to show engagement.
Legal Considerations:
- In cases of false or defamatory reviews, seek legal advice.

This comprehensive approach ensures that you not only effectively manage negative feedback but also proactively build and maintain a positive online presence, leading to enhanced customer trust and brand loyalty.

Hey, if you liked my video leave a YouTube comment. If you aren’t satisfied, I’d love to hear from you: contact me here.

How to Better Boost Retention Using Consistency and Commitment: Psychology Approved

Discover how to keep customers engaged using two powerful marketing psychology concepts from the books “Influence” by Robert Cialdini and “Atomic Habits” by James Clear. Learn about the principles of Consistency and Commitment, and how they can drive customer behavior and boost conversions.

👉 Read the full blog post:
How to Better Boost Retention Using Consistency and Commitment: Psychology Approved –
https://www.bkofsky.com/how-to-better-boost-retention-using-consistency-and-commitment-psychology-approved/

🕶️ MDT MARKETING – WEAR AND SHARE:
https://video.mdtmarketing.com/wear-n-share-technology/

📽️ MDT MARKETING – PERSONALIZED VIDEO SOLUTION
https://mdtmarketing.com/marketing-technology/personalized-video/

Connect with me:
💼 LinkedIn ➔ https://www.linkedin.com/in/bkofsky/
🌐 My Blog ➔ https://www.bkofsky.com/blog/

Drop your thoughts, experiences, or questions in the comments below!

Marketing Is Quickly Becoming the NHL in 2005 but More Aggressive

Below is the transcript of the above video, which was inspired by my LinkedIn Post.

Transcript

Marketing is quickly becoming the NHL in 2005 when the game changed forever. Just like the league was dealing with new rules and a faster pace, marketers are dealing with a massive game shift: The rise of generative AI.

Skate to where the puck is going, not to where it has been.
-Wayne Gretzky’s Father

Aside from this not being the greatest hockey quote, because you’d find yourself often out of position, this quote has been on my mind as chatGPT has been changing the marketing and business landscape. The NHL went through a lot of changes making the game faster and more offensive. This included removing the two-line pass, adding additional penalties, and expanding the offensive zones. The same could be said for marketing with the rise of generative AI, increasing the speed of workflows, content ideation, reporting, and more.

Though it’s important not to get distracted by AI as a shiny object. It’s important to know where the puck is, but also the ability to see what else is developing on the ice. As a defenseman, I would anticipate where an offenseman was going to receive the pass, and nothing like an open ice hit. However, I have to be aware of what else is developing on the ice because I could bring myself out of position creating an opening for the other team’s offense.

In the case of AI, so many people are skirmishing for the puck, how do you uncover the ultimate prompt? Eventually, prompts will be more intuitive and become the new floor. And then what? At least the AI gurus who are promising millions of dollars a month will be gone with it.

It’s crucial that we develop a strategy that allows us to be flexible as AI changes and ultimately as the game evolves with it. GMs are constantly having to make their bets accordingly, and those who didn’t adapt to the faster, more offensive pace of the game found themselves going into slumps. AI is this to the business landscape. The key is to anticipate how it plays out and adopt the best positioning both before and as it develops.

To amend the quote, skate not just to where the puck is going, but anticipate the most crucial point and be there first, before the puck and everyone else even thinks to be there. And at the very least, skate with your head up.

On a related note: learn how to use ChatGPT more subtly: How to Make Killer Articles That Do Not Scream ChatGPT’.

How to Best Automate and Conquer Your Whopping PowerPoint Slide Needs

In today’s digital landscape, creating automations to improve workflows and efficiencies is crucial. With the rising popularity of ChatGPT and generative AI, more and more professionals are finding innovative ways to gain an edge (and here’s how you can use ChatGPT for content without being generic).

In this blog, I’m going to demonstrate how to automate PowerPoint presentations using ChatGPT to generate VBA code. This post was inspired by a LinkedIn post conversation with Wil Reynolds, who asked his network for suggestions on how to use AI to improve presentations and communications.

What’s cool about this is that you don’t need to be an expert on VBA code. If you can follow short step-by-step instructions, you’ll be good to go!

In another post I dive into how to use ChatGPT to assist with visual content.

How Is This Useful?

Use Case: repurposing my content. If I take one (or several) of my blogs, I can quickly reformat it into a presentation.

Check it out for yourself:

Step-by-Step Guide to Automating PowerPoint with ChatGPT

ChatGPT Prompting: Open a new ChatGPT chat and enter your prompt along with labels and text for each slide. See the prompt I used below.
VBA Code Generation: Upon feeding the above prompt to ChatGPT, it returns with a VBA code specifically tailored for PowerPoint. This code will be used to automate the PowerPoint creation process. See the VBA code it provided below the prompt example.
Integrating VBA into PowerPoint: a. Open PowerPoint. b. Press Alt + F11. This will open the VBA editor inside PowerPoint. c. Navigate to Insert > Module. This action will create a new module. d. Once the new module is open, paste the VBA code that ChatGPT generated for you. e. Save your work by hitting the save icon or by pressing Ctrl + S.
Executing the VBA Code: With the code now in place, run the code by pressing the green “Play” button or hitting F5. Boom! Watch as PowerPoint populates your slides using the imported text.

My Prompt Example

Write this into a VBA code for PowerPoint:

---

## title: "The Rise of the Eagles: The Journey to the 2018 Super Bowl"

---

slide: 1
title: "Introduction"
content:

- The Eagles' remarkable journey.
- The underdog story that captured America.

---

---

slide: 2
title: "The Head Coach: Doug Pederson"
content:

- Hired in 2016, Pederson's leadership transformed the team.
- Created a dynamic and aggressive offensive strategy.
- Fostered a tight-knit team culture.

---

---

slide: 3
title: "Carson Wentz's Stellar Season"
content:

- Drafted 2nd overall in 2016.
- In 2017, threw for 33 touchdowns in just 13 games.
- A frontrunner for MVP before his injury.

---

---

slide: 4
title: "The Backup's Rise: Nick Foles"
content:

- Stepped up after Wentz's injury.
- Had previous success with the Eagles in 2013.
- Played some of the best football of his career in the playoffs.

---

---

slide: 5
title: "Defensive Dominance"
content:

- Ranked 4th in total defense.
- Fletcher Cox led a formidable front.
- Malcom Jenkins provided veteran leadership in the secondary.

---

---

slide: 6
title: "Offseason Acquisitions"
content:

- Acquired key pieces like Alshon Jeffery and LeGarrette Blount.
- Trades and free agent signings provided depth and talent.
- Front office's shrewd moves set the team up for success.

---

---

slide: 7
title: "The 'Philly Special'"
content:

- Trick play in the Super Bowl that defined their aggressive approach.
- Foles caught a touchdown pass on 4th down.
- Embodied the team's fearless attitude.

---

---

slide: 8
title: "Overcoming Adversity"
content:

- Many key players faced injuries throughout the season.
- The "next man up" mentality prevailed.
- Overcame the underdog label to triumph.

---

---

slide: 9
title: "The Super Bowl LII Win"
content:

- Faced the New England Patriots.
- High-scoring game ended 41-33.
- First Super Bowl win in franchise history.

---

---

slide: 10
title: "Conclusion"
content:

- A season of trials and triumphs.
- A true team victory – from the front office to the players.
- A historic moment for Philadelphia and its fans.

VBA Code Provided by ChatGPT

Sub GeneratePresentation()

    ' Declare variables
    Dim pptApp As Object
    Dim pptPresentation As Object
    Dim pptSlide As Object
    Dim pptTextbox As Object
    Dim slideIndex As Integer
    Dim contentIndex As Integer

    ' Create a new PowerPoint application and presentation
    Set pptApp = CreateObject("PowerPoint.Application")
    pptApp.Visible = True
    Set pptPresentation = pptApp.Presentations.Add

    ' Set presentation title
    pptPresentation.Slides.Add 1, 1 ' Slide 1
    pptPresentation.Slides(1).Shapes(1).TextFrame.TextRange.Text = "The Rise of the Eagles: The Journey to the 2018 Super Bowl"

    ' Add the content
    For slideIndex = 1 To 10

        ' Add a new slide
        Set pptSlide = pptPresentation.Slides.Add(slideIndex + 1, 1)

        ' Slide titles and content
        Select Case slideIndex

            Case 1
                pptSlide.Shapes(1).TextFrame.TextRange.Text = "Introduction"
                Content = Array("The Eagles' remarkable journey.", "The underdog story that captured America.")

            Case 2
                pptSlide.Shapes(1).TextFrame.TextRange.Text = "The Head Coach: Doug Pederson"
                Content = Array("Hired in 2016, Pederson's leadership transformed the team.", "Created a dynamic and aggressive offensive strategy.", "Fostered a tight-knit team culture.")

            Case 3
                pptSlide.Shapes(1).TextFrame.TextRange.Text = "Carson Wentz's Stellar Season"
                Content = Array("Drafted 2nd overall in 2016.", "In 2017, threw for 33 touchdowns in just 13 games.", "A frontrunner for MVP before his injury.")

            Case 4
                pptSlide.Shapes(1).TextFrame.TextRange.Text = "The Backup's Rise: Nick Foles"
                Content = Array("Stepped up after Wentz's injury.", "Had previous success with the Eagles in 2013.", "Played some of the best football of his career in the playoffs.")

            Case 5
                pptSlide.Shapes(1).TextFrame.TextRange.Text = "Defensive Dominance"
                Content = Array("Ranked 4th in total defense.", "Fletcher Cox led a formidable front.", "Malcom Jenkins provided veteran leadership in the secondary.")

            Case 6
                pptSlide.Shapes(1).TextFrame.TextRange.Text = "Offseason Acquisitions"
                Content = Array("Acquired key pieces like Alshon Jeffery and LeGarrette Blount.", "Trades and free agent signings provided depth and talent.", "Front office's shrewd moves set the team up for success.")

            Case 7
                pptSlide.Shapes(1).TextFrame.TextRange.Text = "The 'Philly Special'"
                Content = Array("Trick play in the Super Bowl that defined their aggressive approach.", "Foles caught a touchdown pass on 4th down.", "Embodied the team's fearless attitude.")

            Case 8
                pptSlide.Shapes(1).TextFrame.TextRange.Text = "Overcoming Adversity"
                Content = Array("Many key players faced injuries throughout the season.", "The ""next man up"" mentality prevailed.", "Overcame the underdog label to triumph.")

            Case 9
                pptSlide.Shapes(1).TextFrame.TextRange.Text = "The Super Bowl LII Win"
                Content = Array("Faced the New England Patriots.", "High-scoring game ended 41-33.", "First Super Bowl win in franchise history.")

            Case 10
                pptSlide.Shapes(1).TextFrame.TextRange.Text = "Conclusion"
                Content = Array("A season of trials and triumphs.", "A true team victory – from the front office to the players.", "A historic moment for Philadelphia and its fans.")

        End Select

        ' Add content to slide
        For contentIndex = LBound(Content) To UBound(Content)
            Set pptTextbox = pptSlide.Shapes.AddTextbox(Orientation:=1, Left:=100, Top:=100 + (contentIndex * 50), Width:=600, Height:=40)
            pptTextbox.TextFrame.TextRange.Text = Content(contentIndex)
        Next contentIndex

    Next slideIndex

    ' Clean up
    Set pptSlide = Nothing
    Set pptPresentation = Nothing
    Set pptApp = Nothing

End Sub

In Conclusion

The future possibilities for improving workflows appear to be limitless, as generative AI will only get better.

How have you leveraged ChatGPT and other generative AI to enhance your workflows?

Share your experiences, tips, or challenges in the comments below!

Join the 16,000+ people I’m predicting, optimistically to the point of silliness, will see this blog someday… and get my updates straight to your inbox!

5 Horrors Haunting Your Lead Response Conversions This Time of Year

It’s that eerie time of year when things go bump in the night. But, for businesses, there are horrors far more terrifying than any ghoul or ghost. Let’s uncover the five horrors haunting your lead response conversions this October.

1. The Ghost of Missed Leads: Spine-chilling missed leads. They disappear, and no seance can recover the opportunities lost in their wake. Can you hear the void in your conversion rate?

2. Killer Competitors: Competitors, even at Jason’s slowest pace, outpace your response time. Every missed moment they’re inching closer to snatching your precious leads.

3. Compliance Nightmares: Venturing off the path, reps stray from the script, and suddenly, it isn’t just about delivering the wrong message—it’s the stuff of compliance nightmares, like Freddy Krueger , they can scar any business. It’s no wonder you’re kept up at night.

4. The Zombie Messages: Automated communications can sometimes become emotionless– lacking substance and life. These messages do nothing but induce yawns or, even worse, drive prospects away in disinterest. Eating your brain might actually be a welcomed excitement.

5. Echoes in the Void: It’s not enough to simply reach out. Using the wrong channel can feel like shouting in an endless abyss—a haunting silence, filled with missed connections and lost opportunities.

Banish These Horrors with Five Powerful Elixirs:

1. Automation Magic: Equip yourself with communication tools that deploy automatically. This ensures that no lead goes uncontacted, leading to…lead decay.

2. The Speed-to-Lead Spell: Why wait for competitors to make their move? Strike with agility and speed, ensuring you’re the first to engage and while inquiries are at their peak level of interest. In highly competitive spaces, be it industry-specific or channel-driven, I’ve seen the need to reduce ‘speed to lead’ to within 1 minute.

3. Command Over Content: Ensure that the information relayed is accurate, up-to-date, and compliant. A controlled narrative keeps everyone on the right path.

4. Bewitching Content: In the age of AI elevating text communication, personal touches become even more crucial. Video, in particular, emerges as a captivating medium, allowing for more genuine and human connections. Engage your prospects with content experiences. From ultra-personalized videos and AR engagements to handwritten cards, make every touchpoint magical.

5. Omni-Channel Potions: Forge connections across realms. Whether it’s through text messages, emails, retargeting on social media, or even the timeless charm of direct mail, be everywhere your prospects are.

Conclusion: This Halloween season, don’t let these terrors spook your conversions. With the right strategies in place, you can turn these horrors into tales of success. Here’s to a month of magical conversions and bewitched prospects!

Join the 16,000+ people I’m predicting, optimistically to the point of silliness, will see this blog someday… and get my updates straight to your inbox!